Pablo Arreba has been in love with the visual arts since he was 8 and he got a Cinexin proejctor as a present. His parents said he was a "TV - Addict", spending all day in a daze watching 80's movies. His professional carrer started as an art director in advertising agencies. His goal was to make 30 seconds "micro-movies", so that was a good start. With his first short film he won several awards in festivals such as Miami Short Film festival, Hong Kong Internatinal Film Awards or Georgia Urban Mediamakers Film Festival. From then on clients like Microsoft, Banco Santander, Canal+, El Corte Ingles or BBVA have trusted his work. Actors are his true allies while shooting, but he never forgets photography, art, or wardrobe to achieve a complete look for his films.